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YOUR WEBSITE IS YOUR ONLINE BUSINESS RESUME
Your website matters. If someone stumbles across your website that looks like it was built in the nineties with broken links and no information then you’ll be judged accordingly. Simply, if you don’t have the resources to present your business well then you probably don’t have the resources to solve their problem.
Our APEX Digital Web Design Melbourne team creates stunning websites that clearly communicates and showcases the market needs you to address, how you address them and what you want your potential customers to do to connect with you.
THE COMPONENTS OF HIGH-CONVERTING WEBSITES
When you work with our specialist web design Melbourne team, we tick all of these boxes for you.
With us, your new website will be:
BIG BUSINESS WEB EXPANSION PROJECTS
MEDIUM BUSINESS REBRANDING
WEB DESIGN MELBOURNE SMALL BUSINESS / ECOMMERCE WEB DESIGN MELBOURNE
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CREATE THE RIGHT FIRST IMPRESSION WITH OUR WEB DESIGN MELBOURNE SERVICES
Delivering future-ready conversion-optimised websites is what we do at APEX Digital Web Design Agency Melbourne.
Doing business online, and showcasing your brick-and-mortar business is becoming increasingly competitive. As technology develops, so does the way we do business. That’s why we consider every aspect of your new website from what your needs are now in design and user experience through to how your website will stack up in the future..
RESPONSIVE WEB DEVELOPMENT
With the exponential increase in internet access through smartphones and tablets, having a website that works on different devices is crucial. Responsive web development provides a seamless user experience across multiple devices.
Websites that are not mobile responsive lose conversions.
More than 70% of internet consumption was on mobile in 2017 with that number rising every year. Additionally, initial research is often performed on mobile with users shifting to desktop to convert. If your conversions are only coming through desktop, you could have a mobile-optimisation issue or you’re not tracking your buyer journey. If your website doesn’t work on mobile you’re probably losing conversions.
Gain better Google visibility with a mobile-friendly website.
Google favours all things that give a better user experience. Why? Because they want people to use their search engine service. There are no tricks involved in creating a great user experience across multiple devices. We simply optimise the way the elements display on different devices so that your new website remains high-converting from every angle.
USER EXPERIENCE WEBSITE DESIGN
One of the first steps in creating your new website, our APEX Digital Web Design Agency Melbourne team starts with strategic user experience design. By encompassing scientifically tested and proven ideas about how people navigate a page, including where their eyes travel through to where they typically look for certain elements, your new website will be a pleasure to navigate and attractive to the eye.
The psychology of colour in Design.
Our web design Melbourne experts work beyond layout and use strategic colours. Colour theory unlocks keys to entice subconscious feelings and actions from your website visitors. Additionally, colour can help to establish content hierarchy, differentiate different elements of information and direct the way the content is navigated.
Enhanced appeal with creative content.
Our APEX Digital Web Design Agency Melbourne enhances user experience with well placed visual elements. By including visual elements such as images and video content, we cater to different user learner styles and give the website visitors time to be entertained, and reflect and digest the content messages.
BRANDING AND GRAPHIC DESIGN
For web design small business Melbourne through to enterprise web expansion projects, we can also handle any branding and graphic design required. We cover branding for new business through to brand enhancement for established brands.
Branding that matches your message.
Creating new branding can be an overwhelming process. However, we can help. We look at styles and colour palettes that are synonymous with your industry to create something unique for you that doesn’t cause friction for your potential clients and customers.
Taking your business branding from the last decade (or last century) look has special considerations. We understand how to balance a refreshed branding without deviating too far from your recognised branding and risk losing the recognition you have already gained. We keep it simple with colour-palette and font reviews and a modernised logo.
SEO FRONT-END DEVELOPMENT
Everyone wants to rank at the top of Google, organically. While we offer SEO services in Melbourne separately, we do include some SEO basics with our web design Melbourne services.
Satisfying Google algorithms.
Google is in the game of delivering a great user experience but they need to gather some key information from your website to rate you. We ensure the right website to Google messages are sent from the beginning.
SEO front-end development.
If we’re creating your new website or updating your SEO through our front-end development services, you can be sure APEX Digital Web Design Melbourne team follows best practices to improve your organic ranking without using any dirty tricks.
When developing your website, our services can include conducting in-depth keyword research and analysis to create an SEO strategy to feed the SEO aspects of your new website.
Enriching content with keywords.
SEO copywriting is an art. It takes long-tail keywords and creatively weaves those into content that your website visitors actually enjoy reading. By doing this, the copy on your website matches what people are searching for and confirms to Google that you’re a serious contender for organic search ranking.
Creating an SEO content strategy.
Beyond our web design Melbourne services, we can create an SEO copywriting strategy that encompasses guest blogging with backlinks along with a content strategy for your website blog. Learn more about our SEO Melbourne services.
MARKETING READY LANDING PAGES
Is your website outdated and in need of an overhaul, but you need a marketing ready landing page ready ASAP? Our APEX Digital Web Design Agency Melbourne can get your landing page ready fast so that you can grab that opportunity.
Conversion optimised landing pages.
When creating a marketing ready landing page, we combine all of the positive elements required for a great website on a landing page. Our web design Melbourne team is ready to tackle this task.
On-brand, fast set-up landing pages.
Despite how complex your existing website is, we can quickly set up an attractive, conversion optimised on-brand page that loads quickly and receives enquiries without your potential leads needing to navigate.
THE BEST OF YOUR BUSINESS SHOWCASED IN ONE PLACE
You might be gaining website visitors, but they just aren’t converting. So why have a website if it doesn’t bring in sales? Your website is often people’s first-and-only exposure to your business and it should make a clear statement about what you do and why you do it. Because we’re not just graphic designers, we’re an experienced Web Design Agency Melbourne, we know what converts at every stage, including at the website level.
IT’S TIME TO SHOW THE WORLD
Join clients who enjoy 96% satisfaction
Apex Digital Marketing is a highly knowledgeable and professional team who proactively managed my campaigns for the last 1 year. I chose to engage them for my digital marketing as I found them trustworthy and responsive to my needs. Their level of communication and reporting is outstanding
Ande Andrea NYC
The team at Apex are sensational. The experience so far has been great. I have tried various agencies in the past but these guys have really over delivered, couldn't be happier. The results that we have had so far with SEO and business building have been amazing.
It's great to finally find an SEO company I can trust, so many in the past did not produce results. These guys look at every avenue in building a business up in search rankings. They even completely redesigned my website and developed it to make it more attractive to customers
I had some major problems with my existing website provider and Apex Digital came to my rescue! They were a pleasure to deal with and did exactly what they said they would. I have no hesitation in recommending these guys.